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CRM Manager

  • CRM Manager
  • Auckland
  • $100k - $110k
Following application, a talent agent will review your CV, cover note & portfolio against the role and will be in touch within 72 hours (it's the polite thing to do isn't it?).
  • Full Time
  • Live
Will Gregory image

Role is with:

Will Gregory Recruitment Director

What are you waiting for?

Are you passionate about building exceptional customer loyalty through innovative digital-first customer experiences? You’ll take an analytical, yet creative approach to data-driven marketing and advertising. You’ll be skilled and passionate about creating hyper-targeted communications that steroid-boost customer acquisition, retention, reach, and ROI.

Are your insight-driven marketing tastebuds tingling? They should be, this is a unique opportunity in a newly created specialist role, in a fashion retail business that has a global footprint and audience.

This role champions CRM & CX performance. Your mission is to develop, hone and own the ‘single view’ of the customer, delivering smarter targeted cross-channel communication strategies that will deliver tangible revenue results in the fast-paced and competitive world of fashion retail.

Make no mistake this is a pivotal and growth orientated role that requires an intelligent and driven person. Day to day you will deliver a richer CRM & CX strategy, with a particular focus on customer lifecycle development, automation and personalisation of key customer interactions, identifying market trends and developing new insights from campaigns, reporting on all performance and recommending new strategies to optimise customer value, retention and revenue.

Are you ready for change and want to join a company that’s truly innovative and progressive in the way it interacts with it’s audience? You’ll be a natural when it comes to big data, digital-customer, integrated marketing principles, and identifying key trends and insights to deliver impactful experiences for customers.

Ready to step up in 2021? Want to join a NZ fashion brand with an already strong international presence? Then APPLY TODAY!

The breakdown

We are looking for a CRM Manager experienced in: 

  • CRM, CX, retention marketing, e-commerce or loyalty centred marketing
  • Hands-on experience working within digital marketing platforms, CRM or omnichannel customer engagement platforms
  • Retail or consumer good industry experience hugely advantageous (but not essential)

Some key responsibilities are:

  • Champion CRM (CX) performance within the business
  • Design and manage the CRM strategy
  • Deliver a richer, smarter, personal and commercial outcome-focused customer experience
  • Contribute to revenue growth target – leverage existing customers to grow online revenue
  • Drive lead generation for new digital customers
  • Customer lifecycle development, including transactional, acquisition, onboarding and reacquisition campaign strategy
  • Own and manage customer data
  • Automate and personalise interactions, campaigns and comms where possible
  • Identify trends and develop new insights to refine and improve customer communications, behaviour, improve marketing performance and customer engagement
  • Own, interpret and present daily, weekly, and monthly performance reporting/results

Are you someone who is…

  • Digital-first mindset
  • Self-starter & focused multitasker
  • A balanced blend of strategic and hands-on style
  • Excels under pressure
  • Team player & keen collaborator
  • Wants to be part of world-class operation/team/brand

The reward

  • Salary of $100k - $110k depending on experience
  • Be part of an iconic and award-winning fashion brand

Mandatory requirements

  • Minimum 4 years specialist experience in a CRM, CX, retention marketing, e-commerce or loyalty centred marketing role
  • Minimum 7 years commercial experience
  • Right to work in New Zealand

In summary

This is a pivotal career opportunity within a NZ retailer with a global footprint. This role offers the opportunity to lead a newly created, specialist CRM tasked with developing and delivering world-class customer acquisition, retention and reach strategies/tactics.

Apply today

If this role sounds like you then apply online or e-mail [email protected] with a brief summary of why you may be interested in this position. 

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