+64 9 373 3791
dan 3 profile2
Creative Director / Film & Content Director
12 Plus years Experience
Auckland, Wellington, Christchurch

Represented: 12/10/17


I am a Creative Director with over 15 years experience creating campaigns and brand stories across multiple media platforms and formats. I have lead teams into many award winning projects by passionately hunting for killer ideas that translate into any medium.


I'm also an expert Copywriter and Editor and I have Directed much of the material I produce.


I have worked on many successful big scale campaigns but because of my experience in production, I can also tailor content and advertising to fit any budget. I love working with other passionate people and I always strive to bring something special to each project, big or small. I love creativity but above everything we all want great business results. Let me help you smash it for your client!


Advertising Concepting Content Strategy Copywriting Creative Direction Directing Editing Post-production


Avid Media Final Cut Pro X Keynote Microsoft Powerpoint Microsoft Word

My skills

Creative Direction
- Ideation
- Copywriting
- Pitch Creation and Presentation
- Team Management: Leadership and Inspiration
- Art Direction

- I'm an Expert Editor for commercials, marketing content and longer form storytelling. (The short film I edited won Tropfest 2015 and was nominated at the NZ Film and Television awards 2016). I can make highly stylised video, or very straight up classic narratives.
- Post Production
- Sound Design and Music editing expert
- Graphic Design
- I use FCP X, Avid and Premiere

- Ideation
- Scriptwriting and Storyboarding
- Good with Talent, especially in creating authentic performances with Actors or real people
- Treatment Creation and Presentation
- I have an expert technical understanding for complex shoots
- I can extract great results from humble resources
- I have an easy rapport with anyone

- Ideation for any media or brand
- I can write pithy and catchy short-form or long-form copy.
- I create storytelling scripts

I'm best known for...

TVNZ and everything connected to it: Shortland Street, TVNZ 2, TVNZ 1, 1News, and dozens of campaigns for NZ's best loved content.

Recent Employment

Creative Director TVNZ 2 / 2015- 2017 / TVNZ

I was responsible for a team that produced all of the creative communications for TVNZ 2 wherever it may appear: on-air, digital, social media, outdoor and radio.

I led the creative strategy to maintain 2’s leadership in the 18-49 demographic.

I led collaboratively and worked to inspire a team to deliver exceptional results. We enjoyed a supportive and energised team culture and created integrated brand and retail campaigns to an award winning standard.

Director / 2012 - 2015 / DM Creative

Creative Director, Director, Editor and Copywriter for Brands, Corporate Communications and Advertising.

Creative Partner / 2010-2012 / Spicer and Martin

At Spicer and Martin I was part of the team that concepted and Produced advertising, branding and corporate communications for TVNZ, TV ONE, TV2, Heartland, U, ANZ and Water Safety New Zealand.

Industries I know well


Mediums I know well

Digital - Desktop & Mobile
Outdoor - Static & Digital

Honours & awards

Many, many Gold & Silver Promax Awards.


1995 / Bachelor of Arts majoring in Political Science and Economics / University of Waikato



Creative. Digital. Marketing. Recruitment.

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