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dan profile
Firstname/Profession
Dan
Creative Director / Film & Content Director
12 Plus years Experience
Auckland
72

Represented: 15/09/20

Bio

I'm a Creative Director with over 15 years of experience creating campaigns and brand stories across almost every platform and format for diverse brands and industries. Along the way, I've led teams into award-winning projects by relentlessly hunting for killer ideas.

 

I'm also a Film Director and Editor, so I can create your message, and if needed, produce it entirely. Over the years I have worked on many successful larger campaigns, but because of his experience in production, I can also strategically tailor content and advertising to fit any budget. I love working with other passionate people and always strives to bring something special to each project, big or small. 

Expertise

Art Direction Content Strategy Creative Direction Digital Marketing Directing Editing Producing Scriptwriting

Software

Avid Media Final Cut Pro X Keynote Microsoft Powerpoint Microsoft Word Premiere Pro CC

Recent Employment

Freelance Creative Director / 2012 - Present / Self Employed

Auckland, New Zealand

 

Concepting and producing digital and video campaigns and communications for TVNZ, TV ONE, TV2, TVNZ Sales and Marketing, ONE News, Hyundai (via Shine), Lexus (via Destinations Magazine), AMES IT, Export NZ among others.

Creative Director / 2015 - July 2017 / TVNZ

Auckland, New Zealand

 

I am responsible for a team that produces all of TVNZ 2’s creative communications. From the expression of the 2 Brand — wherever it may appear from outdoor to on-air to digital and social media — to the 30+ weekly on-air promos and social media posts for 2’s international and local content. I lead the promotional strategy process to drive channel viewer retention so we can maintain 2’s share leadership in the 18-49 demographic. I lead collaboratively and I work to inspire a team to deliver exceptional results. We enjoy a supportive and energised team culture and we are creating integrated brand and retail campaigns to the highest standard. I communicate our creative solutions across the wider TVNZ business, and to our clients and partners.

Creative Partner / 2010 - 2012 / Self Employed

Together with my creative partner we conceived and produced integrated advertising, branding and corporate communications for TVNZ, TV ONE, TV2, Heartland, U, ANZ and Water Safety New Zealand - across digital, television and outdoor.

Industries I know well

Engineering
Food & Beverage
Healthcare
Media
Telecommunications
Travel

Mediums I know well

Film
Digital
TV

Honours & awards

Gold: The Apurva Kempinski Bali Campaign
2018 Kempinski Public Relations Award
Kempinski International
2019

Gold: Reno Rumble
Best Outdoor
Promax ANZ
2015

Gold: New Zealand's Got Talent 2012 Launch
Best Entertainment Promo
PROMAXNZ
2013. Myself Scott Spicer

Gold: ONE News
Best News Promo
PROMAX ANZ
2012, Myself, Scott Spicer

Gold: ONE NEWS Brand
Best Themed Campaign
PROMAX ANZ
2011 Myself, Scott Spicer

Gold: Fringe
Best Drama Campaign
PROMAX ANZ
2009, Myself, Simon Lambert

Gold: Shortland Street - Dare to Go Deeper
Best Drama Promo
PROMAX ANZ
2010, Myself, Gabriel Reid, Scott Spicer

Gold: The Mentalist
Best Drama Promo
PROMAX ANZ
2009, Myself, Simon Lambert

Gold: ONE love
Best Sports Campaign
PROMAX ANZ
2012, Myself, Scott Spicer

Gold: ONE Love
Best Special Event Promo
PROMAX ANZ
2012, Myself, Scott Spicer

Silver: The Olympic Games
Best Sports Campaign
PROMAX ANZ
2008, Myself, Scott Spicer, Ken Lambert

Gold: TVONE BRAND
Promax NZ
2012, Myself, Scott Spicer

Gold: ONE Love
Best Sports Promotion
Promax ANZ
2012

Silver: ONE News
Best News and Current Affairs
Promax NZ
2012

Silver: ONE love
Best Event Promo
Promax NZ
2012

Silver: ONE News
Best News and Current Affairs
Promax ANZ
2009, Myself, Scott Spicer

Silver: This is Not My Life
Best Drama Campaign
Promax ANZ
2009, Myself, Tarryn Smit

Silver: Supernanny
Something for Nothing
Promax ANZ
2010, Myself, Anton Van der Merve, Tarryn Smit

Qualifications

University of Waikato

Bachelor of Arts, Film and Television & Political Science

1995

Creative. Digital. Marketing. Recruitment.

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