+64 9 373 3791
Dabn 100615
Film & Content Director / Creative Director
12 Plus years Experience
Auckland, Wellington, Christchurch

Represented: 12/10/17


I am a Creative Director with over 15 years experience creating campaigns and brand stories across multiple media platforms and formats. I have lead teams into many award winning projects by passionately hunting for killer ideas that translate into any medium.


I'm also an expert Copywriter and Editor and I have Directed much of the material I produce.


I have worked on many successful big scale campaigns but because of my experience in production, I can also tailor content and advertising to fit any budget. I love working with other passionate people and I always strive to bring something special to each project, big or small. I love creativity but above everything we all want great business results. Let me help you smash it for your client!


Advertising Branding Concepting Content Strategy Copywriting Creative Direction Directing Editing Film Post-production


Avid Media Final Cut Pro X Keynote Microsoft Powerpoint Microsoft Word

My skills

Creative Direction
- Ideation
- Copywriting
- Pitch Creation and Presentation
- Team Management: Leadership and Inspiration
- Art Direction

- I'm an Expert Editor for commercials, marketing content and longer form storytelling. (The short film I edited won Tropfest 2015 and was nominated at the NZ Film and Television awards 2016). I can make highly stylised video, or very straight up classic narratives.
- Post Production
- Sound Design and Music editing expert
- Graphic Design
- I use FCP X, Avid and Premiere

- Ideation
- Scriptwriting and Storyboarding
- Good with Talent, especially in creating authentic performances with Actors or real people
- Treatment Creation and Presentation
- I have an expert technical understanding for complex shoots
- I can extract great results from humble resources
- I have an easy rapport with anyone

- Ideation for any media or brand
- I can write pithy and catchy short-form or long-form copy.
- I create storytelling scripts

I'm best known for...

TVNZ and everything connected to it: Shortland Street, TVNZ 2, TVNZ 1, 1News, and dozens of campaigns for NZ's best loved content.

Recent Employment

Creative Director TVNZ 2 / 2015- 2017 / TVNZ

I was responsible for a team that produced all of the creative communications for TVNZ 2 wherever it may appear: on-air, digital, social media, outdoor and radio.

I led the creative strategy to maintain 2’s leadership in the 18-49 demographic.

I led collaboratively and worked to inspire a team to deliver exceptional results. We enjoyed a supportive and energised team culture and created integrated brand and retail campaigns to an award winning standard.

Director / 2012 - 2015 / DM Creative

Creative Director, Director, Editor and Copywriter for Brands, Corporate Communications and Advertising.

Creative Partner / 2010-2012 / Spicer and Martin

At Spicer and Martin I was part of the team that concepted and Produced advertising, branding and corporate communications for TVNZ, TV ONE, TV2, Heartland, U, ANZ and Water Safety New Zealand.

Industries I know well


Mediums I know well

Digital - Desktop & Mobile
Outdoor - Static & Digital

Honours & awards

Many, many Gold & Silver Promax Awards.


1995 / Bachelor of Arts majoring in Political Science and Economics / University of Waikato



Creative. Digital. Marketing. Recruitment.

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