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fredrik profile
Firstname/Profession
Fredrik
UX Researcher / UX Architect
0-4 years Experience
Auckland, Wellington, Nationwide
75

Represented: 12/05/20

Screen Shot 2020 05 12 at 2.17.13 PM
Project name/Type
Jam3 Agency website
 
Specialities
Research, Testing, User Experience
Industries
Advertising
Views
19

Screen Shot 2020 05 12 at 1.50.36 PM
Project name/Type
East of the Rockies AR experience
 
Specialities
Research, Testing, User Experience
Industries
Education
Views
14

Screen Shot 2020 05 14 at 7.54.56 PM
Project name/Type
WorkWise
 
Specialities
Research, User Experience, Wireframing
Industries
Advertising
Views
17

Bio

If you’re in need of a young, clever UX chap with a lot of useful things in his toolbox, Fredrik is your man. 

 

Fredrik is a Swedish Hyper Island graduate previously based in Australia. He has for example worked as a Junior UX Designer/Researcher at Tribal Worldwide in Melbourne.

 

He is now on the lookout for a great company in Auckland, New Zealand.

 

Fredrik is a fully trained junior UX Researcher who also has tidy skills in UX strategy, user testing, competitive research, card sorting, user flows, tree testing, framework implementation, and information architecture. 

 

He’s a dab hand at leading end-to-end UX research to provide data-driven insights into the design process.

 

The Outcome: Successful digital products.

 

Originally from rural Sweden, Fredrik has worked in Canada and Australia before heading to NZ. He is highly educated having studied Digital Data Strategy at Hyper Island, plus he has a Bachelors in Sociology, Media, and Communications.

 

When it comes to his work, he considers it his task to bridge the divide between companies and users – giving the user a seat at the table to the great benefit of both parties. In short: He believes that great things happen when companies truly understand their users needs.

 

His UX focus is?

 

Personas,

User Journeys

User Testing

Analytics

Wireframes

Prototyping

Client Workshops 

 

Fredrik generally focus on the research side of UX and enjoys collaborating with UI designers, developers & project managers to create great digital products.

Expertise

Analytics Client Workshops Prototyping User Journeys User Testing UX Research UX Strategy Wireframes

Software

InVision Sketch

I'm best known for...

I have done some good work for well known clients in the American tech sector - But I'd love helping out smaller kiwi clients too!

I was also previously enrolled at Hyper Island, a digital school with a strong practical focus on innovation and teamwork. It has been lauded as the 'Digital Harvard'.

The Hyper Way included a very strong focus on culture. Pitching competitions for clients. Courses led by leading people from the industry.

Recent Employment

Junior UX Researcher / Nov 2018 - Jun 2019 / Jam3, Toronto, Canada

Fredrik made a lasting impact at Jam3. He demonstrated great critical thought and enthusiasm when it came to understanding user behavior and finding the data the support recommendations. He demonstrated professionalism and care preparing, leading and presenting user research and testing insights. The whole team could always turn to Fredrik to help support UX recommendations, to find that perfect stat/piece of data that brings new light to behavior. Very excited to see Fredrik’s next step, and he would be incredibly valuable his next team. 

 

Phil Dodd, Director of User Experience, Jam 3, Toronto



Junior UX Designer / Researcher / Feb 2017 - Jul 2017 / Tribal Worldwide, Melbourne

Fredrik joined the Experience Design team at Tribal on a short term internship. He proved himself to be a valuable member of the team, enthusiastically jumping between a variety of research projects, uncovering insights to help inform design decisions and soon transitioned into a full time role. Fredrik has the right mindset to become a great UX designer, he is inquisitive, curious and a good critical thinker. More importantly, he's also a lovely guy and a real team player who will be an asset to any UX team.

 

Mark Seabridge, UX Design Lead, Tribal Worldwide, Melbourne



UX Intern - Contract / Sep 2016 - Dec 2016 / AnalogFolk, Sydney

 

 

Industries I know well

Advertising
Technology
Education
Retail
Charity
Automotive
Publication
Consumer Goods

Mediums I know well

Mobile
Augmented Reality (AR)
Websites
Online

Qualifications

Hyper Island

Digital Data Strategist

2015 - 2016

 

Uppsala Universitet

Bachelor's degree, Media and Communication Studies

2008 - 2012

 

Uppsala Universitet

Bachelor's degree, Sociology

2008 - 2011

Languages

Swedish, English

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