+64 9 373 3791
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Copywriter / Writer
12 Plus years Experience
Auckland, Christchurch

Represented: 17/07/17


Gena's written for many agencies and mags, but her great literary hope is achieving Excellence in Tweeting. Favouring frontline reportage from the frontal lobe, Gena often writes in first person. Except, it'd seem, in her bio. And your comms – she'll keep herself out of that stuff too.


Advertising Brand Development Concepting Content Strategy Copywriting Ideation Journalism Print Research Script Writing


Ableton Live Acrobat X Pro Content Station Final Cut Pro X Google Docs InCopy CC InDesign CC Lightroom CC Mailchimp Marketo

Industries I know well

I’ve made ads for everything from banks to Amnesty International. And I've written on everything from peak oil, to the pure joy of the just-right hangover.

Honours & awards

I won some awards when I was in full-time advertising. But I won some AWARDS when I was a pre-teen lip-syncher.


I’ve got an Honours Degree in English from the University of Waikato, a Diploma in Creative Advertising from AXIS Adschool and a Diploma in Journalism from NZIBS. I also have a Certificate in DJing and Electronic Music Production from MAINZ – because what’s writing without music? A sad line of crying emojis.

Creative. Digital. Marketing. Recruitment.

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