I am a hands-on creative and designer who loves pouring my all into every project, every brief and every idea. All areas of creativity and design entice, and I have experience across a range of communication and design disciplines, including advertising, experiential, brand and campaign strategy, graphic design, branding, typography, publication design, digital and social.
Not one to fit in a single box, I adore research, have a passion for strategic thinking, and revel in idea generation. I am as happy leading a team as I am working independently. My love of words and language means the application of clever and creative copywriting comes easy, and my years of agency and design studio experience means I’m capable and confident in bringing the work to life and getting it out the door.
I am organised, meticulous, thoughtful, passionate and curious. As a creative soul, I see merit in good design that does good things, and I aim to have all of my work reflect upon these values.
Creative Director / March 2017 - February 2020 / Bob's Your Uncle
Auckland, New Zealand
My role at Bob’s Your Uncle was hands-on throughout, as I was heavily involved in both the strategic thinking, ideation and design across a wide range of clients and projects. Notably, my leadership across the Contact Energy account has encompassed a visual identity refresh and evolution, communications strategy overhaul, and numerous successful ATL and BTL campaigns.
Freelance Art Director / Senior Designer / May 2013 - December 2016 / Various Agencies
London, United Kingdom
At a number of agencies and studios across London, including Missouri Creative, Fold7, Live & Breathe, Karmarama, Wildhorse Design, October Sun, Woolley Pau Gyro, TBWA, Publicis Life Brands, SABMiller, The Bank, Twelve Agency and HEMYCA, alongside various personal clients. The work has encompassed ATL, BTL, experiential, shopper, healthcare, packaging, branding and plenty of pitch work.
Art Director / March 2011 - May 2013 / The Bank
London, United Kingdom
on Peroni Nastro Azzurro Global
Spanning the entire creative process from concept generation to delivery, the role oversaw the application of the premium brand across a range of touchpoints including ATL, BTL, digital and experiential, through to internal communications and brand guidelines, on both the UK and Global accounts.
Industries I know well
Food & Beverage
Mediums I know well
Outdoor / ATL
Honours & awards
Best Awards - Bronze
Student Category 2008
Bachelor of Design
Visual Communication Design