+64 9 373 3791
jen profile2
Graphic Designer / Art Director
12 Plus years Experience
Auckland, New Plymouth, Hastings, Napier, Nelson

Represented: 09/07/20


I am a hands-on creative and designer who loves pouring my all into every project, every brief and every idea. All areas of creativity and design entice, and I have experience across a range of communication and design disciplines, including advertising, experiential, brand and campaign strategy, graphic design, branding, typography, publication design, digital and social.


Not one to fit in a single box, I adore research, have a passion for strategic thinking, and revel in idea generation. I am as happy leading a team as I am working independently. My love of words and language means the application of clever and creative copywriting comes easy, and my years of agency and design studio experience means I’m capable and confident in bringing the work to life and getting it out the door.


I am organised, meticulous, thoughtful, passionate and curious. As a creative soul, I see merit in good design that does good things, and I aim to have all of my work reflect upon these values.


Advertising Art Direction Brand Development Brand Identity Creative Direction Design Direction Editorial Graphic Design Ideation Layout


Illustrator CC InDesign CC Photoshop CC

Recent Employment

Creative Director / March 2017 - February 2020 / Bob's Your Uncle

Auckland, New Zealand


My role at Bob’s Your Uncle was hands-on throughout, as I was heavily involved in both the strategic thinking, ideation and design across a wide range of clients and projects. Notably, my leadership across the Contact Energy account has encompassed a visual identity refresh and evolution, communications strategy overhaul, and numerous successful ATL and BTL campaigns.

Freelance Art Director / Senior Designer / May 2013 - December 2016 / Various Agencies

London, United Kingdom 


At a number of agencies and studios across London, including Missouri Creative, Fold7, Live & Breathe, Karmarama, Wildhorse Design, October Sun, Woolley Pau Gyro, TBWA, Publicis Life Brands, SABMiller, The Bank, Twelve Agency and HEMYCA, alongside various personal clients. The work has encompassed ATL, BTL, experiential, shopper, healthcare, packaging, branding and plenty of pitch work.

Art Director / March 2011 - May 2013 / The Bank

London, United Kingdom 

on Peroni Nastro Azzurro Global


Spanning the entire creative process from concept generation to delivery, the role oversaw the application of the premium brand across a range of touchpoints including ATL, BTL, digital and experiential, through to internal communications and brand guidelines, on both the UK and Global accounts.

Industries I know well

Food & Beverage

Mediums I know well

Outdoor / ATL

Honours & awards

Best Awards - Bronze
Student Category 2008


Bachelor of Design 

Visual Communication Design 

Massey University 

Creative. Digital. Marketing. Recruitment.

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