Zespri Early Green
This project was to create an engaging internal explainer video for Zespri International. The audience was kiwifruit suppliers and stockists around the world and the objective was to explain how to handle a new variety of kiwifruit correctly. A mixed media approach was taken using a combination of photography, video, stop motion, and motion graphics animation, bringing the kiwifruit to life to communicate firsthand how it needs to be looked after. The final video was output in 4 languages and used internationally to ensure a smooth global industry transition with handling the new fruit.
Food & Beverage
Art Direction, Creative Direction, Stop Motion