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kristen profile2
Firstname/Profession
Kristin
Campaign Manager / Account Director
8-12 years Experience
Auckland, Hamilton
61

Represented: 15/05/20

Vogel's 'Very Vogel's' social content campaign

About Project

To help support a Category initiative to get consumers to understand why Vogel's is worth paying more for, I led the production of a suite of social video content anchored in the insight that consumers who love Vogel's have very unique habits and traditions around the preparation of their Vogel's. These videos brought some of these quirky habits to life, featuring an 'everyman' kiwi character demonstrating how far he'll go for his Vogel's. The resulting 7 videos, created at an optimal sub 15 seconds each, captured the attention of Vogel's and non-Vogel's lovers alike, resulting in over 1.5M views and counting.


Industries

Food & Beverage


Specialities

Brand Advertising, Content, Content Strategy, Project Management


Client

Vogel's


Credit

The Enthusiasts

Overview

To help support a Category initiative to get consumers to understand why Vogel's is worth paying more for.

Contribution

I led the production of a suite of social video content anchored in the insight that consumers who love Vogel's have very unique habits and traditions around the preparation of their Vogel's. These videos brought some of these quirky habits to life, featuring an 'everyman' kiwi character demonstrating how far he'll go for his Vogel's.

Outcome

The resulting 7 videos, created at an optimal sub 15 seconds each, captured the attention of Vogel's and non-Vogel's lovers alike, resulting in over 1.5M views and counting.

25

Creative. Digital. Marketing. Recruitment.

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