+64 9 373 3791
Lew 100615
Firstname/Profession
Lew
Strategist / Marketing Specialist
12 Plus years Experience
Auckland, Wellington, Christchurch
2100

Represented: 15/06/18

UoA thumb
Project name/Type
University of Auckland Marketing Strategy
 
Specialities
Research, Strategy
Industries
Education
Views
175

NZ I thumb
Project name/Type
Immigration New Zealand Customer Journeys
 
Specialities
Research, Strategy
Industries
Government
Views
196

worksafe thumb
Project name/Type
Chinese Builder Safety
 
Specialities
Research, Strategy
Industries
Building & Construction
Views
186

Bio

I bring to the table over twenty years of experience working as a Strategic Planner in advertising agencies (Clemenger BBDO, M&C Saatchi, The Campaign Palace), as a Business Development Consultant (Headlight, Mandala Creative Business), and as a marketing researcher (CM Research).

 

Over the years I have had the opportunity to help some truly great brands be better to buy for customers, or to be more satisfying to work for as employees or to be more mutually valuable as business partners.

This experience includes financial services companies like the ANZ National and Co-Operative Banks, tourism marketers like Positively Wellington Tourism and Tourism New Zealand and Land Rover in the auto market.

 

I have been able to develop my behaviour change skills with programmes such as road safety, attracting skilled migrants, growing the Māori health workforce, encouraging Aucklanders to use public transport and alcohol moderation. I have also worked on cultural development and internal marketing programmes within organisations such as ANZ National Bank, Toyota and the Department of Conservation.

Expertise

Content Strategy Integrated Marketing Interviewing Marketing Communication Strategy Workshops

Software

Microsoft Excel Microsoft Powerpoint Microsoft Word Wordpress

My Skills

Research
Research focus groups and personal interviewing
Quantitative research
Qualitative research
Social research
Business to business research

Client Management
Pitch consulting
Tender strategy and document writing
RFP’s
Award entries
Client and creative briefs

Marketing
Marketing strategy
Business growth plans
Insight generation
Marketing plan writing
Digital strategy
Workshops
Planning

Behaviour Change Programmes
Design of complex behaviour change programmes
Behavioural Economics
Transactional Analysis

I'm best known for...

Destination strategy for Wynyard Quarter and Commercial Bay.
Designed Auckland Transport's public transport adoption framework.
Originator of the Push Play campaign.
Brand and comms strategy for ASB - and the Ira Goldstein campaign.
Convenor of judges for the Effies (5 years) and Beacons (3 years).

Recent Employment

Owner / 2009 - Present / Headlight, Auckland

Research, strategic planning and business development consulting.

Works with commercial and public sector clients and agencies to solve business challenges, design strategies and work programmes.

Head of Strategic Planning / 2005 - 2009 / Clemenger BBDO, Wellington

Worked on a range of clients (e.g. ANZ National Bank, Positively Wellington Tourism, ACC, TAB) to solve communication challenges, and create communication strategies.

Head of Strategic Planning / 2003 - 2005 / M&C Saatchi

Worked on a range of clients (e.g. ANZ, DB Breweries, Tip Top Bakeries, NZ Herald, Tourism New Zealand ) to solve communication challenges, and create communication strategies.

Industries I know well

Tourism
Property
Government sector - road safety, health, education, biosecurity
Entertainment
Infrastructure
Financial Services - banking
Insurance,
Cryptocurrency
Education
FMCG - Food
FMCG - Beverage

Mediums I know well

Print
Digital
Social
Television
Outdoor
Direct
Retail

Honours & awards

Various Effies including clients like:
NZTA
ALAC
Tourism NZ
NZ Cheese Marketing

Qualifications

University of Auckland

Degree Bachelor of Commerce Management, Marketing and Social Science 1981 – 1984

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