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liann profile
Firstname/Profession
Liann
Digital Designer / Front End Developer
8-12 years Experience
Auckland
80

Represented: 15/09/20

silvermoon co nz cover
Project name/Type
Silvermoon Website
 
Specialities
Digital Design, E-commerce, Front End Development
Industries
Retail
Views
38

workshop co nz cover
Project name/Type
Workshop Website
 
Specialities
Digital Design, E-commerce, Front End Development
Industries
Retail
Views
48

area51store co nz cover
Project name/Type
Area 51 Website Design
 
Specialities
Digital Design, E-commerce, Front End Development
Industries
Retail
Views
55

Bio

I am a versatile designer with an excellent understanding of front end coding. I started out my career as a freelance web designer and eventually co-founded Hatch, a company focused on designing and developing customer solutions and platforms for clients. 

 

After moving on from Hatch, I worked 4 years at a digital agency specialising in Shopify website build as their lead designer. During this time I worked with others to deliver bespoke website design and build primarily in the retail sector for well known NZ brands. I undertook took the UI/UX design, wireframing, design direction and project management.

 

Apart from my digital design skills, I'm also competent across front end development coding websites. I am using my experience to help small businesses to grow their online presence. 

Expertise

Brand Identity Digital Design E-commerce Front End Development Layout Prototyping UI Design Wireframing

Software

Figma Illustrator CC InVision Photoshop CC Principle Sketch

My Skills

Languages
HTML
CSS
jQuery

Frameworks
Shopify
Squarespace

Recent Employment

Freelance Digital Designer / Front End Web Developer / Nov 2019 - Present / Self Employed

Auckland, New Zealand

 

I stepped into freelancing as I wanted to channel my experience into helping smaller businesses grow their online presence.

 

Projects include:

 

Studio Nash: Man O’ War, Akitu, Kumeu River, Dog Point

Lead Designer / Dec 2015 - Nov 2019 / Pocket Square

Auckland, New Zealand

 

Pocket Square is a digital agency which focuses on the fashion and retail space. My primary role as lead designer was to capture and define design goals based on business objectives and customer needs to create end to end eCommerce experiences. My key responsibilities included UI/UX, design direction, collaborating with stakeholders, assisting with project/production management and delivering technical briefs for our team of developers.

 

Projects include: Ethique, ECOYA, Trilogy, FABRIC, Tuchuzy, The Horse, Kate Sylvester, Workshop, Meadowlark, Status Anxiety, Area 51, Silvermoon, Walker & Hall, Flo & Frankie + more

Co Founder / Creative Director / Jul 2013 - Jun 2015 / Hatch Web & Design Ltd

Auckland, New Zealand

 

I co-founded Hatch alongside two others back in 2013 after graduating from Media Design School. We primarily designed and developed custom solutions and platforms for our clients. My role at Hatch involved creative direction, design, development, as well as overseeing production management and output.

 

Projects include: Truly & Madly, Stevens Lawson Architects, Dilworth Xchange, UN Youth NZ, NZ Act + more

Qualifications

Media Design School

Diploma, Digital Media

2012 - 2013

 

Auckland University of Technology

Bachelor of Design, Graphic Design

2009 - 2011

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