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marina profile
Firstname/Profession
Marina
UX Designer / Front End Developer
12 Plus years Experience
Auckland
53

Represented: 22/06/20

nomads cover
Project name/Type
Daily UI Challenges
 
Specialities
Interaction Design, Microsites, UI Design, UX Design
Industries
Travel
Views
19

wildsnow
Project name/Type
Wild Snow - Website Design
 
Specialities
Mockups, UI Design, User Testing, UX Design, UX Research, Wireframing
Industries
Sport & Leisure
Views
8

agrofy
Project name/Type
Agrofy - Redesign of Existing Platform
 
Specialities
Ideation, Interaction Design, Prototyping, UI Design, UX Research, Wireframing
Industries
Agriculture
Views
7

Bio

Product Designer with 15+ years of experience working as a designer and as a developer.  I am passionate about building products that solve complex problems and deliver results through an iterative data-driven process, combining empathy and observation with ideation and production.  I enjoy problem-solving, storytelling, psychology, and helping businesses to achieve their goals from a design thinking approach.

 

Over the years I have gained experience in several areas, such as technology, agriculture, entertainment, travel, insurance, e-commerce, architecture, food and beverage, hospitality, and winter sports. I am also interested in other areas like finance, education, and innovation.  What I do:  

  • Product Design
  • UX Design
  • UI Design
  • User Research
  • Interaction Design
  • Visual Design
  • Usability Testing
  • HTML
  • CSS
  • JavaScript
  • Responsive Design
  • REST

Expertise

Ideation Interaction Design Prototyping Responsive Web Design UI Design User Flows User Testing Wireframing

Software

Adobe XD Illustrator CC Photoshop CC

My Skills

Languages
HTML
CSS
JavaScript

Frameworks
Angular

Methodologies
Agile / Lean
HCD

Tools
Jira
Trello

Recent Employment

Product Designer - UX / UI Designer / Jan 2018 - Present / Self Employed

New Zealand

 

Consultant for companies in New Zealand and the United States.

  • Conducting User Research to discover user needs and pain points, and how to articulate them with business goals to create experiences that are enjoyable and efficient.
  • Learning about users and the business through interviews, surveys, usability testing, contextual interviews, and interviews with stakeholders.
  • Testing assumptions and design solutions through wireframes, sitemaps, prototypes, and mockups.
  • Leading product design and coordinating with production teams

Customer Relations Supervisor / May 2018 - Nov 2018 / Ruapehu Alpine Lifts (RAL Ltd)

Whakapapa, New Zealand

 

I had the opportunity to travel to New Zealand with a Working Holiday Visa. I wanted to experience this awesome country while I still worked as a Product Designer remotely.  I had the purpose of try new things as often as possible, challenge myself, and push my limits.  I always wanted to learn how to ski, and one of the best ways to do it was to get a job in a ski resort. After one season skiing, I took my instructing exam and passed.   My job at the ski resort required:

  • Lead a multicultural team of 17 members, in charge of the roster, payroll, and staffing. 
  • Improved general customer experience by implementing and modifying the processes for queuing, lost property, signage, and bookings. 
  • Trained the team members to understand customer needs and requirements to suggest the most accurate product. 
  • Dealt with feedback and complaints.

Lead UX / May 2016 - Jan 2018 / Agrofy

Rosario, Argentina

 

  • Led a multidisciplinary team to work in an iterative and data-driven approach based on Agile methodologies to coordinate development and design.
  • Generated user stories, personas, and use-case scenarios for various components and sections; communicated the user experience to the rest of the teams through walk-throughs, interactive prototypes, and wireframes.
  • Improved navigation to reduce the time that users were taking to find a category. Coordinated with developers the implementation of AWS to improve the search experience, generating more accurate results faster.
  • Worked with professionals in other areas of the company to design new features and generated new categories to expand the business.

Industries I know well

Agriculture
Startup
Technology
Retail
Insurance
Entertainment

Mediums I know well

Digital
Website

Qualifications

Universidad Nacional de Rosario

Bachelor's Degree, Design and Visual Communications, General, Licenciatura en Diseño de Comunicación Visual

2007 - 2011

Activities and Societies: Hacer diseño hoy 2

 

Instituto Belgrano

Digital Design Analyst, Digital Communication and Media / Multimedia

2002 - 2004

Organización de jornada-seminario sobre nuevas tecnologías (2003).

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