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profiletilemario15new2
Firstname/Profession
Mario
Copywriter / Creative Director
12 Plus years Experience
Auckland, Wellington, Christchurch
8341

Represented: 18/02/11

Jatz Crackers

About Project

Jatz was struggling against the established Snax brand, with others - including own-label - snapping at its heels. The ruthless listing policies of the two supermarket groups mean this was not a great position to be in. The products in this category are essentially interchangeable and the task was to make the difference with advertising - to give the brand saliency and likeability. Which it did: within 6 months Jatz became the leading cracker brand, with no other promotional support.


Industries

Food & Beverage


Specialities

Animation - 2D, Brand Advertising, Copywriting


Client

Arnotts

1454

Creative. Digital. Marketing. Recruitment.

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