I love being a creative, even if I can't walk down the street without analysing the signage and mostly cringing. I’m a bubbly, outgoing person yet I have an unhealthy obsession with black clothing. I'm not half bad at making a Spotify playlist, only use my left hand to write, and I can work a coffee machine like my life depends on it (because it does). You'll often find me making trips back home to Wellington, to head to my bach with a wine in hand and cuddles with my dog or to help paint a mural if there's one going with some friends.
I consider myself an all rounder who will throw everything I have into a project, as demonstrated with work I’ve done for clients like Mishmosh, BKOW and Southern Discoveries. The last few years have been an incredible start but it's time to step it up a notch. As a creative I always want to learn and expand my skill set, but my current focus is to do more branding and strategic thinking. As for what I'm good at: I love type based work, grids, black and all things social.
Below the line
Social Media Management
I'm best known for...
Getting packaging on shelf for well known FMCG brand, The Collective.
Graphic Designer / 2018-2020 / The Collective
Working as part of the marketing department to meet shelf deadlines and push strategic boundaries where possible while moving the company to a stronger position digitally. I was responsible for campaign work both in NZ and Australia, as well as solely liaising with the AU team on all projects and managing to deadline. I worked very closely to the standards set by The Collective brand, immersing myself with the brand and making sure it's best interests were a strong brand story while remaining consistent and fixing inconsistencies.
Graphic Designer / 2017 / Goodfolk (now Dow Goodfolk)
My role with Goodfolk was a move to the digital sector – working with bigger corporates such as Fletcher Building and Auckland Council, and working with smaller niche companies too.
Graphic Designer / 2015-2017 / Transformer Design
My role with Transformer was filled with a range of different types of work. I worked with Southland tourism operators to commercial Real Estate and PR companies on varying projects.
I was fortunate to work with Southern Discoveries tourism operators - helping them with their rebrand, creating all marketing collateral and building and maintaining a great relationship with their marketing team.
Industries I know well
Mediums I know well
BACHELOR OF DESIGN (HONOURS) Visual Communication Design - Massey University, Wellington