+64 9 373 3791
UX Designer / UI Designer
8-12 years Experience

Represented: 14/04/20

Project name/Type
Portfolio Portal
Information Architecture, User Flows, User Testing, UX Design, UX Research, Wireframing

Project name/Type
Kiosk Design
Information Architecture, User Testing, UX Design, UX Research, Wireframing

Project name/Type
Airtel App
Ideation, Information Architecture, User Testing, UX Design, UX Research, Wireframing


A Sr. UX Designer with a passion for user-centred design, I have over 8+ years of industry experience. Striving not only keep up-to-date with current trends, but also to push the envelope on what’s possible with today’s technology. I believe in collaborating with a broad spectrum of individuals to create amazing user experiences. A problem-solver, versed at translating complex business requirements into user-focused, interactive solutions.


I am skilled across user-centred design methods like user research, secondary research, insight generation, storyboard and crafting low and high fidelity prototypes. I have experience in multiple domains- Finance, Education, Travel, Fitness, Telecom and Healthcare projects. Have led the design team and coordinated multiple-projects while adhering to delivery schedules.


When I am not designing, you can find me reading, sketching, playing tennis on food trails.


Prototyping User Flows User Journeys User Testing UX Design Wireframing Workshops


Axure Balsamiq InVision Sketch XD

Recent Employment

Sr. UX Designer / Nov 2019 - Present / Self Employed

Worked for few early stage startups for iOS & Android-based mobile app products for delivering scalable design solutions for users. Helped them in sourcing funding by delivering stellar product UX and winning the faith of angel investors/venture capitalists for MVPs, POC's and final products.

User Experience Manager / Dec 2017 - Nov 2019 / Publicis.Sapient

Responsible for institutionalising the Usability Practice in the organisation single-handedly and set-up process for user-centric design & development of online products including Desktop, Mobile & Tablets. Instrumental in evolving and implementing consistent design language/branding across various online products. As an individual contributor, in UX Function, was deeply involved in design strategy and design effectiveness of key online products for out-of-the-box experience and customer retention/engagement. Setup Usability Testing Lab & processes for product testing and design effectiveness delivering value to customers and minimizing user dissonance in creating user-friendly products. Consulting with clients and lead experience architect. Collaborating on user experience planning with a lead experience architect. Researching interaction design trends. Motivating the team to achieve high standards and KPI targets. Able to prioritize tasks and workloads in order of importance. - Strong working knowledge of Axure, Invision, Balsamiq, Sketch and associated design tools.

Sr. UX Designer / Nov 2015 - Nov 2017 / airtel

Identifying the strategy that includes the brand, vision from users, and competitive analysis and interaction elements. Managing day to day operation, web design, new media technology research, and co-ordination between technical and marketing departments. Designing product architecture User flows/Low fidelity design). Creating workflows and designing screens for Android and iOS

Industries I know well


Mediums I know well



Bachelor of Technology (BTech), Information Technology

(2008 - 2012)


Masters of Engineering Studies

The University of Auckland

(2013- 2014)

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