Paul asked a copywriter to pen this bio. Why? Well, one, because he knows it’s quite tough writing about yourself in the third person... and two, he wants to show you that he knows copywriters who will still speak with him.
Paul has worked agency-side as a studio director, a senior designer and as an art director. Working with clients such as The Auckland Arts Festival, Auckland Live, Lion, Silo Theatre, The Topp Twins, Auckland City Council, Avis, Harcourts, Environment Canterbury and FreshChoice. The arts, councils, diverse national brands... he’s yoga-level flexible.
Photoshop, Indesign, XD - we told him they were weird names to call his kids. These are the jokes, folks... Look, do you want it fast, great and on budget? Many would say you can’t have all three. Well, those poor saps have never met this man...iac - he works well with others, so long as you never use the following phrases:
It’s not quite there yet
Can we get some more ‘wow’ factor?
That font is basically just Helvetica, right?
Design Director / March 2014 - April 2020 / Imagic Creative Agency
Design Director / Art Director / Creative. Brand development and campaigns. UI design and direction of website builds.
See work here: imagic.co.nz
Creative Freelancer / 2003 - Present / Concrete
Freelance creative / designer / art director / web designer
Creative / Studio Director / 2012 - 2014 / Strategy Creative
Industries I know well
Food & Beverage
Mediums I know well
Honours & awards
Best Awards 2015 Small Scale Websites - Finalist
Best Awards 2016 Small Scale Websites - Finalist
Best Awards 2017 Colour Award Graphics - Finalist
Best Awards 2017 Packaging - Bronze