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pete profile
Firstname/Profession
Pete
Ecommerce Manager
12 Plus years Experience
Auckland
35

Represented: 27/05/20

newworld cover
Project name/Type
I Shop New World
 
Specialities
Digital Strategy, E-Commerce, UI Design
Industries
Retail
Views
4

kingsplantbarn cover
Project name/Type
Kings Plant Barn
 
Specialities
Digital Strategy, E-Commerce, SEO
Industries
Retail
Views
2

briscoes cover
Project name/Type
Briscoes Online
 
Specialities
E-Commerce, Strategy, UI Design
Industries
Retail
Views
2

Bio

A passionate senior digital professional with over a decade's worth of NZ experience. I successfully designed, enhanced and marketed multi-million dollar online channels for several of the country's largest retail groups, with strategic, financial and team management skills coupled with a strong working knowledge of digital marketing, CX, UX, CRO, analytics and customer engagement.

 

I really enjoy the mix of art and science that e-commerce delivers, along with the variety - it's all about momentum and optimising the customer experience, and the challenge of continuous improvement is what fuels my passion.

Expertise

Content Strategy Copywriting Digital Marketing Digital Strategy Strategy UI Design User Testing Workshops

Software

InVision JIRA Magento Microsoft Office Slack Trello Visio Wordpress

My Skills

E-Commerce
B2B & B2C
Technology platform evaluation & selection
Strategy & road-mapping
CX/UX incl. customer journey mapping
CRO incl. A/B Testing
Analytics - GA & Data Studio
Site search
Website navigation
Feedback/NPS
Payment processing
App development
Security & fraud protection
Warehousing & logistics (international & domestic)
Site performance (CDNs)
Customer support - live chat

Marketing
SEO - keyword research, optimizing Title tags & Meta data, Google Search console
Email marketing
Marketing automation
Database management (MDM & CRM)
Loyalty program management
Abandoned cart emails
OKRs and metrics

Project Management
Use of agile & scrum methodologies
Requirements gathering
Creating stories & epics - JIRA

I'm best known for...

Designing, launching and optimising the transactional online channels for the Briscoe Group - Briscoes, Rebel Sport and Living & Giving. Briscoes online revenue grew rapidly and the store soon became the biggest (revenue-wise) in the chain.

Recent Employment

E-commerce Manager / 2018 - 2019 / Kings Plant Barn

Responsible for developing and delivering the online strategy with day-to-day responsibility for the on-going development and enhancement of the digital sales channel.

Digital Product Manager / 2017 - 2018 / New Zealand Post

Product owner for YouShop, responsible for managing and enhancing all aspects of the technology platform, digital marketing, CX, operations and international supplier relationships.

Online Manager / 2015 - 2017 / Foodstuffs North Island

Responsible for developing and delivering the online strategy and implementing the online shopping channels across the group.

Industries I know well

Retail
Logistics & Transportation
FMCG

Mediums I know well

Online
E-Commerce
Digital
Search

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