+64 9 373 3791
Rebecca 100615
Social Media Specialist / Marketing Specialist
8-12 years Experience
Auckland, Wellington, Hamilton

Represented: 04/10/18

The Good Avo Kirsten Vaughn Personal Trainer
Project name/Type
The Good Avo
Campaign Management, Content Marketing, Content Strategy, Social Media Marketing, Social Media Strategy, Strategy

Re Trace Fb carosel 01
Project name/Type
Marketing Collateral, Marketing Communication, Marketing Strategy, Media Planning, Media Relations, Social Media Marketing

Screen Shot 2018 10 02 at 8.40.00 pm
Project name/Type
Tāmaki Wellbeing Fund
Social Media Marketing


With nearly 10 years experience in PR and social media, I have always had a passion for creative storytelling.


Managing high profile clients such as Jetstar, Treasures, Ben & Jerry’s and Contiki, I know how to think quick, creatively and cut through the noise. For me, it’s all about story first, channel second.


With my freelancing business, Plain Jane, I get to surround myself with incredible people and bring these authentic stories to live.


As a strategic thinker, I'm always looking at the big picture with communications, and with processes business-wide. As a trained journalist, I "write for Marge, but for Homer to understand" which is my way of saying I can take complex issues and write them in plain English so everybody can understand.


Campaign Management Content Marketing Content Strategy Integrated Campaigns Project Management Social Media Marketing Social Media Strategy Strategy


Google Docs Mailchimp Microsoft Excel Microsoft Powerpoint Microsoft Word Slack squarespace Trello

My Skills

Social media
Strategy, implementation, content creation, influencer campaigns, reporting, insights, writing for social, customer service

Recent Employment

Founder / 2018 - Present / Plain Jane PR

Offering communications, content and digital for "brands that give a damn" through Plain Jane PR. I strive to offer communications pro-bono to non-profits and charity groups.


Full information at www.plainjane.nz


Within four months of freelancing, have worked with leading clients on a number of projects including the ADHB (internal communications and Facebook strategy), Silo Park (external PR strategy and implementation with a focus on media and influencer relations) and The Good Avo (digital campaign focussing on owned social media, earned social coverage and paid social influencers).

Account Manager / May 2016 - Mar 2018 / Spark PR and Activate

Client & project lead (social and communications) for multiple high profile retainer and project clients including Ben & Jerry's, Jetstar and Keep NZ Beautiful.


Attend all client briefings and, with the help of a Senior Account Director, create holistic comms strategies - may that be traditional or digitally lead.Allocate budgets, roles & responsibilities across social, digital, media and PR arms of PHD or external agencies Worked in a team to secure new business through pitching & new leads.


Manage external stakeholders and suppliers for the production of bespoke videography, influencer partnerships & experiential events.


Managed all influencer partnerships including basic social media promotions, to international famils with travel brands 


Manage my client budgets, including providing job cost estimates and finalising job cost reconciliations at the end of a project.


Manage Account Executive/s on daily tasks ensuring all work is delivered to a high standard for clients.

PR & Digital Media Executive / May 2014 - May 2016 / The Travel Corporation

In a team of two, looked after six global travel brands including Contiki, Trafalgar and Adventure World.


Daily tasks include running a brand-related travel blog, multiple social media accounts, building relationships with media and bloggers, copywriting, event planning, liaising with core members of the business, pitching stories to consumer media, arranging "family" trips for key members of the media, identifying brand influencers, creating press releases for Trade & Consumer media and more.


Organised the first influencer travel family in New Zealand with high profile beauty vlogger Shaaanxo.

Industries I know well

Travel / Tourism
Non-profit & Community groups
Food & Bev

Mediums I know well



Bachelor of Communications – Major in Journalism Post Grad Diploma in Communications – Major in PR 

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