As part of Loading Docs, I produced the short-documentary MEME Me.
The ‘Nek Minnit’ guy confronts the meme that defined him. Get ready to challenge your own perceptions of virality.
The man who became a meme, Levi Hawken, recalls his joke that birthed a viral catchphrase. Living with a rare genetic condition which affects his appearance and turned him into an internet caricature, Levi defines the price of our fame based society. Blurring the line between internet icon, skateboarding legend and talented artist, he discovers all is connected and fate is often as simple as being careful what you wish for.
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