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Rebecca 100615
Firstname/Profession
Rebecca
Social Media Specialist / Marketing Consultant
8-12 years Experience
Auckland, Wellington, Hamilton, Queenstown, Raglan, Rotorua, Tauranga
1527

Represented: 04/10/18

The Good Avo

About Project

Launch a new avocado subscription box in five weeks.


Industries

Marketing


Specialities

Digital, Social Media, Strategy, Writing


Client

The Good Avo & Fresh Factory

I had five weeks to strategise and implement a social media influencer campaign for a new avocado subscription box.

STRATEGY ON A PAGE

- GET New Zealand women aged between 30 - 60

- TO Purchase The Good Avo between 12 November and 10 December

- BY Bringing The Good Avo to life on owned, earned and paid social media channels

WHAT I DID

- Three phase approach; launch, reach and convert

- Launched FB & Instagram

- Implemented a 26 person, paid and earned, Influencer campaign

- Editorial and giveaway through Dish.co.nz

KPI

- 510 total sales

- Launch Facebook and Instagram

- Implement an influencer campaign

- Min. 500,000 reach on social media

RESULTS

- 922 new customers

- 1,273 total sales (149% increase from KPI)

- Approx. 915,000 reach on social media (83% increase from KPI)

- 26.65% conversion rate (Average conversion rate from a social media campaign is 3.3%)

- 17.68% repurchase rate

174

Creative. Digital. Marketing. Recruitment.

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