+64 9 373 3791
Richard
Firstname/Profession
Richard
Design Director / Graphic Designer
12 Plus years Experience
Auckland, Hamilton, Tauranga
598

Represented: 28/02/20

Spark - iPhone Launch

About Project

Spark
iPhone Launch Activation

Spark wanted to own the media coverage for the new iPhone 6 launch without using any direct reference to Apple or the iPhone. We leveraged the customer behaviour of queuing to create ‘The Worlds Smallest Queue’. Top customers were selected and approached to get a 3D printed version of themselves to hold their place in the queue for them. The window display design drew inspiration from the iconic New York Apple store design illuminated by white and light.


Industries

Telecommunications


Specialities

Activation / Experiential, Creative Direction, Design


Client

Spark / Sherson Willis

Content image #1
3d Printed - Influencer
Content image #2
Spark Store - Lightbox Window Display
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3D Printed Customers
Content image #4
Queue & Spark Storefont
Content image #5
3d Printed Customers
Content image #6
Digital Billboards
Content image #7
Digital Ad shell
Content image #8
Window display design 3d render working
41

Creative. Digital. Marketing. Recruitment.

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