+64 9 373 3791
rochelle profile
Marketing Specialist / Campaign Manager
12 Plus years Experience

Represented: 28/04/20

Case Studies TFiji Print2
Project name/Type
Tourism Fiji
Project Management, Social Media Marketing

Case Studies NL Print2
Project name/Type
Noel Leeming - The Retail Journey
Project Management, Social Media Marketing

Case Studies WF2
Project name/Type
Westfield Fashion
Advertising, Brand Identity, Concepting


Highly accomplished, passionate and astute senior marketer with 15+ years’ experience. A proven background in retail marketing, brand experience, brand development and event management having worked with some of New Zealand most recognized brands, such as Bauer Media, Westfield New Zealand, Taste of Auckland and New Zealand Wine & Spirits. A strategic thinker with an enquiring mind and a sound understanding of the media environment and emerging markets, who is able to both visualise and communicate the big picture without losing sight of the detail.


Advertising Brand Development Brand Management Content Marketing Customer Experience Digital Marketing Events Integrated Marketing Marketing Strategy Project Management


Facebook Business Manager Google Docs Illustrator CC Microsoft Office Photoshop CC

My Skills

Strategic Brand and Marketing Management
Strategically optimising brand power: developing actionable insights, the point of difference and positioning. 
Cementing connections with consumer communities by developing engaging and consistent brand imagery and experiences at all touch points on their journey to purchase.  Planning, managing and extracting optimal value from end-to-end campaigns, including digital marketing and social media; building innovative consumer connections. 
Aligning the business with the best agency and media people available; collaboratively taking calculated risks to deliver campaigns that cumulatively surpass the activity that preceded them; holding suppliers accountable with tightly negotiated contracts. 
Via a creative background, has an innate instinct for great ideas and how they can be represented across the marketing and media mix, strategically and tactically: cross-promotions, competitions, events, sponsorships, trade shows and digital marketing.  Analysing and optimising campaigns, gaining insights for continual improvement. 
Measuring and monitoring large budgets, customer satisfaction, sales, ROI and P&L; taking decisive remedial action at the first sign of a problem.

Leading and Developing Teams
Selecting and structuring a team of multi-disciplined marketing professionals; giving them independence and ownership, but with direction and accountability. 
Motivating a team with a natural passion and enthusiasm; creating an engaging environment of fun where great ideas spark and exceptional outcomes are developed. 
Supporting and mentoring them to deliver and grow, having honest conversations when required.

Event Management
An expert in creating market leading brand experiences and retail energy. 
Creating ground-breaking iconic event concepts; setting the strategic business goal for the event; preparing the P&L.  Marketing the event to the target market, appropriate sponsors and media; negotiating robust mutually beneficial commercial agreements. 
Preparing tight event management plans; then running the event so the right thing happens, at the right time and in the right way, on budget. 
Using experience and intuition to identify and mitigate problems and risk. 
Debriefing with all stakeholders and the team to identify future improvements.

Collaborative and Productive Partnerships
Building productive relationships with all stakeholders; understanding their viewpoints, finding common ground and creatively, tenaciously and decisively delivering to expectation.

I'm best known for...

Managing the Westfield New Zealand Fashion Pillar.
Developing the Westfield Fashion Collective.
Launching Taste of Auckland and Indulgence to the New Zealand market.

Recent Employment

Campaign Manager - Media Collective / Dec 2017 - Present / Bauer Media Group NZ

The Media Collective is an award winning full-service agency within Bauer Media. The Marketing Campaign Manager is responsible for growing revenue for Bauer Media Group (NZ) through the crafting and delivery of insight-led creative media solutions for Bauer Media’s Key Accounts. Highlights

Brand Experience Manager - Fashion / Jan 2011 - Nov 2017 / Westfield New Zealand

Overseeing the execution of the Westfield brand’s strategic marketing plan with centre managers and asset teams; driving retail sales by delivering the highest quality shopper experience.  Managed the national marketing retail strategy of twelve Shopping Centres in New Zealand to drive the rental and profit growth and increase activity whilst developing differentiated marketing campaigns across centres.

Marketing Director / Jan 2010 - Jan 2011 / Indulgence Show

One of two Owners/Directors of the business.

Launched and managed The Indulgence Show filling a gap for a high-end ‘experience’ targeted predominately at women; the event hosted 4,564 visitors over two days spread over four levels of the Ellerslie Event Centre.

Industries I know well

Training and Development

Mediums I know well

TV, Radio, Print, Digital, Outdoor and In Store Point of Sale.

Honours & awards

Winner of the 2019 Magazine Media Awards for Best Content Marketing Campaign and Best Sales Solution for an Advertising Client.
Winner of the Webstar 2018 Magazine Media Awards Best Content Marketing Campaign.
Winner of the 2008 Most Innovative Promotional Campaign - The Exhibition & Events Association of Australasia.
Winner of the 2007 Best Visitor Marketing Campaign - The Exhibition & Events Association of Australasia.
Winner of the 2007 Best Trade Show - The Exhibition & Events Association of Australasia.



PERFORMANCE LEADERSHIP ALUMNI. Westfield Executive Leadership Program 2014

PERFORMANCE LEADERSHIP. Westfield Executive Leadership Program 2013

E-MARKETING CERTIFICATE. Direct Marketing Association/Media Design School 2001

CERTIFICATE IN DIRECT MARKETING. Direct Marketing Association Inc 1999

MARKETING DEVELOPMENT. David Forman NZ Limited 1999

CERTIFICATE IN COMPUTER GRAPHICS. Greens Management Consultants 1998

SUPERVISION. David Forman Training 1998

LEADING TEAMS. David Forman Training1998

GRAPHIC DESIGN. Auckland Institute of Technology 1997

DESIGNING WITH DESKTOP PUBLISHING. Business & Professional Research Organisation 1997

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