+64 9 373 3791
Shem
Firstname/Profession
Shem
Design Director / Art Director
12 Plus years Experience
Auckland, Wellington, Christchurch, Hamilton
457

Represented: 20/01/20

V Iced Packaging Restage

About Project

V ICED needed to overcome serious consumption barriers in the market: consumers thought they had mixed a fizzy V energy drink with milk, and the two variants were nearly impossible to tell apart on shelf.

By moving to a sub-branded strategy and removing green from the packs, the consumption barrier with consumers was solved. It also freed up real estate to dedicate to varianting, while highlighting energy and flavour credentials photographically.


Industries

Food & Beverage


Specialities

Art Direction, Design, Strategy


Client

Frucor Suntory


Credit

Photography: Shaun Cato-Symonds / Agency: Redcactus Design

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Creative. Digital. Marketing. Recruitment.

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