+64 9 373 3791
Shem
Firstname/Profession
Shem
Design Director / Art Director
12 Plus years Experience
Auckland, Wellington, Christchurch
935

Represented: 20/01/20

Veggie & Vegan

About Project

Introducing vibrance (and the simplicity of 4 Ingredients) to the world of plant-based eating. The clash of bold, neon typography against honest, homely food photography brings a confident, modern aesthetic to a cookbook category dominated by earthy tones, acres of white space (and not much personality).

Kim McCosker is the biggest selling cookbook author in Australia, with over 8 million cookbooks sold over the last decade. She approached me to re-imagine the concept and design aesthetic behind her cookbooks and brand – we’ve collaborated on 14 titles (and counting).


Industries

Publishing


Specialities

Art Direction, Book Design, Editorial


Client

4 Ingredients

Creative. Digital. Marketing. Recruitment.

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