+64 9 373 3791
sonia edited 100615
Art Director / Graphic Designer
12 Plus years Experience

Represented: 14/11/19


Sonia is a graphic designer specialising in print and digital media with 15 years of experience working for art, corporate, design, luxury and fashion retail brands in London, Auckland and Christchurch. A team player, skilled in providing art direction and design from concept through to execution for brand identity, book design, digital, editorial, packaging, exhibition and visual merchandising. Globally experienced creative with a natural flair for graphic design and art direction. Sonia will collaborate with you to find the best possible solution to your design problems, working hard and using excellent communication and design to exceed your expectations.


Art Direction Brand Identity Brand Management Creative Direction Digital Marketing Graphic Design Logo Design


Dreamweaver CC Illustrator CC InDesign CC Mailchimp Photoshop CC Shopify squarespace

Recent Employment

Creative & Art Director / Sep 2016 - Present / Self Employed

Auckland, New Zealand

Graphic Design for Identity, Print, Digital and Environmental.

Creative & Art Director / Sep 2012 - Nov 2015 / Self Employed

London, United Kingdom


 Graphic Design for Identity, Print, Digital and Environmental.  DESIGN EXPERIENCE: Boden Business First Partnership Charlotte Miller Art Project Christie's Coast Condé Nast DJA  Heatherwick Studio Hunter Boot ICLP Jago Partners Jo Malone London Mariana Abella Moss Bros  Nicole Farhi Portas Agency Redluco  Shy Aviation Sotheby's Souk Stir PR

Creative Designer / Jun 2011 - Aug 2012 / Ocean Sky Aviation

London, United Kingdom


Responsible for designing and refreshing the Ocean Sky brand across all touch points. Design of new Ocean Sky style guide, including new typography, logo & colour palette. Implementation of new fonts across the Ocean Sky Group. Design & Art Direction of new luxury stationery, marketing material, gift cards, invitations & corporate gift. Creation of Image Library for print & online. Photography of jets for use in brand collateral. Digital design & art direction for new website and digital media. HTML e-shots, email signature & e-book design. Art direction for Ocean Sky Magazine.  Art Direction for the Louie Banks fashion photo-shoot for Ocean Sky Magazine. Exhibition design for the Ocean Sky stand at the European Business Aviation Convention & Exhibition 2012 in Switzerland.

Industries I know well

Corporate Travel Management
Fine Arts
Interior Design
Private Aviation
Superyacht Industry

Mediums I know well

Environmental Graphics
Exhibition Graphics
Retail Graphics

Honours & awards

Select Distinguished Club Award 2019
President Devonport Toastmasters


Bachelor of Fine Arts in Graphic Design

Ilam School of Fine Arts, University of Canterbury


Bachelor of Arts in Art History

Ilam School of Fine Arts, University of Canterbury

Creative. Digital. Marketing. Recruitment.

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