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Tim 100615
Firstname/Profession
Tim
Graphic Designer / Design Director
12 Plus years Experience
Wellington
7331

Represented: 12/04/12

Interislander rebrand

About Project

The Interislander offers a much loved way to travel between the two islands of New Zealand in what is described as one of the most scenic ferry journeys in the world. Central to the previous brand was ‘Pelorus Jack’, the famous dolphin who used to escort ships across Cook Straight. It was important to continue the legacy of Pelorus and include him in the new design but also to position the ferry company as an iconic New Zealand travel experience. The addition of the fern, which doubles as the dolphin’s wake, helped to meet these two core requirements and form a dynamic new identity.


Industries

Transport


Specialities

Brand Identity, Digital, Idents


Client

Toll Transport New Zealand

Creative. Digital. Marketing. Recruitment.

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