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fraser design director profile
Firstname/Profession
Fraser
Design Director
8-12 years Experience
Auckland
1168

Represented: 22/09/20

Black Sans Typeface

About Project

Black Sans is a versatile and friendly sans-serif typeface family designed bespoke for TVNZ. It has primarily been designed as a headline display font for broadcast and digital display.

The typeface is designed to complement the TVNZ logo, drawing from its circles and geometric forms. It includes rounded corners, geometric forms and quirks to make it unique to TVNZ while being neutral enough to work across all of the TVNZ brands (TVNZ 1, TVNZ 2, Duke, On demand, 1 news, TVNZ corporate).

Black Sans’ purpose built short ascenders and descenders allows the font to stack tightly in both upper and lower case keeping it tidy in on-air templates and automated graphics. It also features alternative glyphs and support for Te Reo.

A condensed weight of the typeface was also developed, this is to be used on larger bodies of type to increase readability and to get a larger word count in digital applications where there are tight horizontal spaces. The condensed type also includes italics for more versatility within body copy.


Industries

Media


Specialties

Brand Identity, Design Direction, Typography


Client

TVNZ

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Creative. Digital. Marketing. Recruitment.