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melissa creative director profile
Creative Director
12 Plus years Experience
Auckland, Christchurch, Wellington

Represented: 15/05/14


My love affair with advertising began as a wide-eyed (and very eager) Art Director at Saatchi & Saatchi London. There, I was fortunate enough to work under advertising greats, such as David Droga, honing my creative and strategic skills with brands such as Sony and Procter & Gamble.


Lured by the scent of the ocean, and suntan lotion, I returned down-under to join Creative Director Sean Cummins at the fledgeling Cummins & Partners Melbourne (now SapientNitro). Bad kiwi accent impersonations aside, I was lucky to create a number of memorable campaigns, even channelling my ‘inner bloke’ writing for the likes of Holden, Virgin and Stihl. After enjoying four years in Melbourne, I moved to the sunny shores of Sydney where I joined the fun and talented team at The Brandshop. It was here that I produced, among many other things, one of the most memorable and talked about Australian ads ever - the Kimberly Clark ‘Beaver’ commercial.


Like all love affairs, advertising and I have experienced many challenges along the way, but nothing that a long lunch couldn’t fix. Fortunately, I’ve worked with many inspiring and awesome people and have enjoyed lasting, trusted relationships with many senior clients. Although I began my advertising career as an Art Director, I also have a penchant for writing, and much of my creative work I have either co-written or written. On the subject of ‘writing’ and ‘books’, I have just completed my first novel. Writing it, not reading it! Since returning to the kiwi homeland after a long freelancing spell in Sydney, I’ve had the opportunity to produce a number of notable campaigns with many great agencies. I don’t shy away from any challenge and relish turning briefs into sparkling creative diamonds.


Art Direction Brand Identity Content Strategy Copywriting Creative Direction Digital Design Graphic Design Logo Design


Illustrator CC InDesign CC Photoshop CC

I'm best known for...

Producing strategically focused and heavily conceptual creative… and a unique sense of humour.

Recent Employment

Senior Creative / Sep 2012 - Present / Barnes Catmur and Friends

Auckland, New Zealand


Art Direction and Copywriting for clients such as IndependentLiquor, Samsung, Southern Cross Healthcare.

Senior Creative / 2011 - 2012 / Self Employed

Sydney, Australia


Freelancer for Agencies: JWT, Leo Burnetts, BWM, Smart,303Lowe. Art Direction and Copywriting for clients such as Kelloggs, Telstra, Samsung, eBay, Johnson & Johnson(Listerine, Stayfree, Kleenex), HSBC, Lilydale, Omo.

Senior Creative / 2010 - 2011 / McCann

Syndey, Australia


Art Direction and Copywriting for clients: Pfizer, Michael HillJeweller, Mastercard, Stayfree, Melbourne Central, Taubmans Highlights include Clio Award for Healthcare.

Industries I know well

Food & Beverage

Mediums I know well

Art Direction








Social Media


Direct Marketing

Honours & awards

NZDM Gold technology
NZDM Gold Excellence in Art Direction
NZDM Gold Direct Response
NZDM Gold Craft
2 NZDM Silver Channel
NZDM Bronze Direct Mail
Axis Silver, Non Traditional Outdoor/Ambient
Axis, Bronze, Out of Home
Axis, Bronze, Transit Advertising
Cannes, Finalist, Print
Cannes, Finalist, Print
Award, Finalist, Print
MADC, (Silver), Print
MADC, (Silver), Print
MADC, (Bronze), POS
MADC, (Bronze), POS
Clio, Finalist, Print
University Prize for Art History


Bachelor of Arts

Creative. Digital. Marketing. Recruitment.