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melissa creative director profile
Firstname/Profession
Melissa
Art Director / Creative Director
12 Plus years Experience
Auckland, Christchurch, Wellington
14057

Represented: 15/05/14

Smirnoff Mixer Truck

About Project

As part of the on-going #purepotential campaign we released the full potential of an old concrete mixer truck. We transformed it into the world’s largest cocktail mixer, capable of serving up 2,500 drinks.
It was a hit at the music festivals across the country over the summer, making friends and fans wherever it went. In the first 5 days it was photographed and shared 100,000 times.
This is just the beginning. The truck will be travelling to events around the country all year,
re-introducing young people to the Smirnoff brand in the best way possible – by putting a drink in their hand.


Industries

Alcohol


Specialties

Brand Activation, Campaign Management, Social Media Strategy


Client

Smirnoff

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Creative. Digital. Marketing. Recruitment.