- Firstname/Profession
- Melissa
- Art Director / Creative Director
- 12 Plus years Experience
- Auckland, Christchurch, Wellington
-
14153
Represented: 15/05/14
Which Side Are You On?
About Project
Urban Bakery needed to break in to an already crowded biscuit market with their delicious gourmet cookies. So what was their point of difference? Firstly, their cookies were packed with personality, with an eye-catching packaging design that made them a stand out on the shelf. Secondly, each cookie had two alluring sides – cookie and yoghurt or chocolate. We wanted to emulate the product’s personality by bringing to life the (not so) age-old question ‘Which side are you on?’
Industries
Food & Beverage
Specialties
Copywriting, Creative Direction, Packaging
Client
Urban Bakery
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