Orchard Thieves Cider had partnered with Jim Beam Homegrown and we had some VIP tickets to give away. As an outlaw among cider brands, a run-of-the-mill Facebook competition wasn't going to cut it for this audience; so we asked them to snap us the excuse they'd use to sneak into the VIP area. If we liked their excuse enough, we'd make them a legit(ish) VIP - if not, at least they had their excuse ready to sneak in on their own accord.
Copywriting, Interactive Advertising, Social Media Strategy
Orchard Thieves Cider
We ran a different Snap Story most days to remind our followers about the competition, and our fans jumped at the chance to show off their cunningness.
By the end of the competition, our Snapchat fan base was over 10x larger than when we started.