- Firstname/Profession
- Ben
- Marketing Strategist / Design Director
- 12 Plus years Experience
- Hastings, Napier, Auckland
-
6647
Represented: 31/08/17
Auld Distillery
About Project
Since 1883 the Auld family have been growing grain in Southland's remote Scotts Gap. But Rob Auld wondered what else could he do with the premium grain the land was producing. Through curiosity and hard work, Auld Distillery was born. The focus of the brand strategy was the very thing that got them here: curiosity and the cultivation of exploration. These core foundations connected directly with consumers' desires for exploration and the new.
Industries
Alcohol
Specialties
Brand Identity, Brand Strategy, Marketing Strategy
Client
Auld Distillery
