Bio

Meet Michael

Michael is a senior-level marketing and Brand Strategist with over 10 years of experience in both digital and traditional marketing with experience working across national and international companies. More recently he has been the Head of Marketing for the business Education and Coaching provider to SMEs, The Icehouse, for the past 4 years. This was an integrated marketing role, with a large digital marketing component. His role was to generate awareness and reporting, tracking and analysing data for further activity. 

Michael thrives in the space of increasing brand awareness, driving revenue, enhancing efficiency, and leading high-performing teams to achieve organizational success.

One of Michael's many key achievements at Icehouse was successfully upping impressions from 14 to 72% and bringing PR into a business-as-usual activity, increasing the ROI significantly as measured by equivalent advertising value.

Michael's skill set is extensive, he is a leader specializing in direct marketing and marketing automation, branding, lead generation, PR, marketing management. Not to mention previous to his marketing career he was an expert in the film producing and filmmaking industry.

Michael is constantly upskilling in HubSpot and has undertaken many leadership development courses to enhance and grow himself as an individual.

Michael is now looking for his next career move and after many years of full-time employment is looking to give freelancing a go!