- Firstname/Profession
- Ben
- Creative Director / Copywriter
- 12 Plus years Experience
- Auckland, Hamilton, Christchurch
-
11094
Represented: 15/02/18
Bio
Do you need an award-winning writer, a direct and digital specialist or creative director? Do you just wish someone would crack the idea, write the words and draw the pictures? Well you've come to the right place my friend.
I'm a copywriter and creative director with specialist experience in direct marketing and digital. I also create plenty of above the line work, including TV. I've worked as a creative director in New Zealand and Canada, won plenty of international and local awards and produced effective campaigns for a huge range of industries.
I'm extremely versatile and can write and draw. I'm comfortable working on projects single handed, from concept through to look and feel and copy.
Expertise
Software
My skills
Creative
Creative Direction
Conceptual
Copywriting
Direct response / B2B
TV / Brand
Digital Media
Websites
Integrated
Campaigns
I'm best known for...
I'm incredibly versatile, being able to draw and art direct as well as write. During my agency years, I won a lot of awards; including Cannes Lion, multiple gold Caples, DMA Echos and plenty of NZDM and Marketing Awards.
Recent Employment
Copywriter / Creative Director / 2014 - Present / Freelance
I'm a super versatile conceptual thinker and copywriter, often called on to concept projects single-handed. I'm friendly and and good team player.
Creative Director / 2010 - 2014 / Federation
Federation had been going for a couple of years when I joined as Creative Director. During that time, we won new business, including Emirates and Volvo and and never lost a client.
VP Creative Director / 2007 - 2010 / Proximity Canada
I moved from AIM Proximity to the Canadian version in 2007. During my time in Toronto, I managed the direct and digital work for Royal Bank, monster.com and Mitsubishi, among others.
Industries I know well
Banking
Charity
Telco
Insurance
Travel
Tourism
FMCG
Property
Automotive
Software
Mediums I know well
Print
Outdoor
Digital
Direct mail
Magazine
Website
Television
Banners
Radio
Honours & awards
Gold Direct Cannes Lion
Numerous Gold & Silver Caples Awards
Multiple Silver CMA awards
Multiple Silver Echo Awards
Gold NZDM/RSVP awards aplenty, including Best Copy and Best in Show
Gold Effie
Qualifications
BA in Art History