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cathy creative director profile
Firstname/Profession
Cathy
Creative Director
12 Plus years Experience
Auckland, Queenstown
1715

Represented: 11/03/20


Bio

Meet Cathy.

 

My formative years were spent writing and directing music documentaries and kids TV promos in London’s Soho, including 26 episodes of Toon News for Disney Networks Europe. That set me on a path developing brand campaigns, content and promos across global markets for the BBC, Channel 4, MTV and Cartoon Network. 

 

Back home I’ve specialised in consultant creative direction, developing content campaigns and longform narrative film & TV concepts with my small production company. I love working with creative and motion graphic teams, guiding clients, working to understand a brand's story and how to bring it to life in documentary and scripted form.

Expertise

Art Direction B2B Writing Copywriting Creative Direction Directing Editorial Journalism Producing

Software

Avid Media Final Cut Pro X Microsoft Excel Microsoft Word Premiere Pro CC

My skills

Creative Direction
Ideation
Strategy
Concepting
Development
Brand
Events

Writing
B2B writing
Comedy writing
Screenwriting
Copywriting

Directing
Award-winning film director
Music TV
Documentary
Motion graphic design
Animation (3D & 2D)

I'm best known for...

- Award-winning international screenwriter and director
- Young Creative of the Year - Promax Europe
- Film Festival winning short films "Roger the Real Life Superhero" and #collapsingempire
- Branded content development
- Consultant creative directing

Industries I know well

Film, television, broadcast, automotive, hospitality, retail.

Mediums I know well

TV, Film, social media.

Honours & awards

FILM FESTIVALS
London International Documentary Festival
Edinburgh Short Film Festival
UK Film Festival
Encounters Film Festival Bristol
Rushes Soho Shorts
Show Me Shorts NZ
Greenhorn Film Festival London
Take One Action Festival Scotland
Cannes In a Van Film Festival
Flickerfest Sydney
FIFO Tahiti
Kolektivi Istanbul
Post Alley Seattle

AWARDS
Best Film, Promax UK 2017
Best Documentary, Cannes in a Van Film
Festival 2012
Gold – Young Creative of the Year, Promax Europe 2005
Gold – Campaign, Promax World 2012
Gold – Commercial, Promax World 2011
Gold – Programme Launch, Promax Africa 2011 Gold – Image Spot, Promax Australasia 2010
Gold – Entertainment Promo, Promax NZ 2009 Gold – On Air Packaging, Promax NZ 2008
Silver – Commercial, Promax World 2008
Silver –Campaign, Promax World 2008
Silver – Channel Brand, Promax Australasia 2007 Silver – Children’s Animation, Promax World 2007 Silver – Animation, Promax Africa 2007
Silver – Channel Brand, Promax Australasia 2006 Bronze – Channel IDs, Promax World 2005
Bronze – Cinematography, NZCG Awards 2005 Best Director (nominee) New York Festivals 2004 Best Commercial (nominee) New York Festivals 2004

DISTINCTIONS
Highest Commendation, London Short Film Festival 2019 Shortland Street Director Training scheme
2017 DEGNZ Women Filmmakers Incubator
2016 DEGNZ Shortland Street Director’s Attachment 2016 NZ Film Commission Talent Development Lab 2016 Shortlist, Lexus Australia Film Fellowship
2015 Shortlist, The Weinstein Company & Lexus Short Film Competition
2013 Script to Screen Short Film Lab
2012 Real Ideas Studio Microgrant recipient

SCHOLARSHIPS
2011 International Graduate Scholarship, Masters in Screenwriting, Central Saint Martins College London 2001 Mass Communication Scholarship Masters in Mass Communication, Auckland University of Technology

Qualifications

Auckland University of Technology

Bachelor of Arts (B.A.), Mass Communication Analysis (TV Major, practical)

Activities and Societies: Also Studied Metaphysics, Sociology and WW2 Literature.

Creative. Digital. Marketing. Recruitment.