About Project

I collaborated with the retail team to develop a sales campaign that leveraged the airline’s athlete brand ambassadors in the lead up to their participation in the Olympics called The Great Mates campaign. This was an integrated sales and marketing campaign which utilised gaming mobile technology to engage audiences and drove year on year increased commercial revenue, over 200K competition entries and achieved 92% positive brand sentiment. The campaign was recognised at the 2016 Marketing Association’s NZ Direct Marketing awards with Grand Prix, Industry Gold, Mobile Marketing Gold, and Channel Silver Awards.

Industries

Tourism

Specialties

Campaign Management, Integrated Campaigns, Marketing Strategy

Client

Air New Zealand